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What We Do
Our Process
Our Work
Our Team
Team & Partners
Insights
Contact Us
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Our Process
Our Work
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branding, Business, communication, fashion, nben 12/2/20 branding, Business, communication, fashion, nben 12/2/20

The ABCs of Fashion Marketing During a Pandemic

In this episode, “The ABCs of Fashion Marketing During a Pandemic,” we explore how creative directors are developing campaigns remotely, and how they must balance between customer realities and brand integrity.

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Business, fashion, retail, RR, podcast 10/20/20 Business, fashion, retail, RR, podcast 10/20/20

Conversation with Fanny Damiette, CMO, The Webster

Fanny Damiette dives into the current thinking and practices related to customer-centric, omni-channel fashion marketing. She discusses the need for a more personalized brand experience, based on integrity.

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Conversation with Natalie Zfat, Social Media Expert
Business, fashion, retail 7/20/20 Business, fashion, retail 7/20/20

Conversation with Natalie Zfat, Social Media Expert

Natalie Zfat advises fashion brands to be people-first and value-driven, especially on social media. She recommends that brands and influencers create content that is either funny, beautiful or valuable, as a means to authentically engage, rather than focusing too much on the analytics.

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Conversation with Kevin Thompson, Chief Brand Strategist
Business, retail 4/22/20 Business, retail 4/22/20

Conversation with Kevin Thompson, Chief Brand Strategist

Kevin Thompson shares his perspective on the changing landscape of retailing, particularly as it relates to brick & mortar operations and design. He also discusses the marketing needs of a fashion brand and how communication is a two-way street, wherein customers must have a voice.

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Business, fashion, retail, nben 3/24/20 Business, fashion, retail, nben 3/24/20

Finding Retail Success

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Uncategorized, insights, diversity, inclusion, social justice, marketing 8/1/16 Uncategorized, insights, diversity, inclusion, social justice, marketing 8/1/16

The Great Fashion Reckoning (Guest Post)

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Fashion Consort

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